Domino’s Pizza celebrates 10 years of online ordering
Having set the standard for online ordering in the home food delivery market, Domino’s today [October 26, 2009] celebrates ten years of online ordering in the UK. Rapid growth in internet penetration during that time, coupled with a clear, clean and easy to use online ordering system, has generated online sales for the last full year of £55.9m – and the platform now accounts for over 27% of delivered sales.
To celebrate this milestone anniversary, Domino’s has launched three new initiatives – the Pizza Tracker, an iPhone ordering app and a promotional offer giving customers a 50% discount on all orders over £30, excluding drinks and ice-creams.
The Pizza Tracker has been available in the US since January 2008 and will allow web customers in the UK and Republic of Ireland to see exactly where their pizza is at any time prior to delivery. Customers using the tracker can see a changing display that shows when the order has arrived at the store, when it is in the oven, when it is ready for collection or on the road and when it’s been safely delivered and the driver is back in the store. The tracker takes the angst out of those customers who have to know that their order has been received, cooked and dispatched.
The new iPhone app is accessed via the usual www.dominos.co.uk or www.dominos.ie and offers a quick and easy way for iPhone users to get their favourite pizzas. It has all the functionality of Domino’s traditional online ordering, including meal deals, and as it is a weblink it come free rather than as a paid for download.
Finally, to celebrate ten years of online ordering in the UK, Domino’s will be offering all UK web customers a 50% discount on all pizzas, side orders and Domino’s desserts over £30 from Monday October 26 to Sunday November 1.
Sales and marketing director Robin Auld said: “Yet again, we are leading the way for technophiles with the Pizza Tracker. Having had online ordering for some 10 years now, we need to offer something new and exciting for our web customers – and the Pizza Tracker is a the ultimate toy for web-based control freaks! At the click of a mouse you can see exactly how near to delivery your pizza is.
“Combined with the new iPhone app and the 50% online discount offer, there is no better time to be ordering a Domino’s pizza through the web than the week of October 26, 2009. If you haven’t already got a high speed PC and wireless broadband – you should be investing today!”
