Domino's Pizza Sponsors NFL on Sky

Posted by admin on Monday, September 14, 2009 · Leave a Comment 

Domino’s Pizza, the local pizza delivery expert, has signed a deal with Sky to sponsor NFL games this season.

The four month deal sees the leading pizza delivery company sponsoring all live NFL matches, which will be shown weekly on Sky, culminating in
the Super Bowl in February 2010.

The National Football League is the largest professional <http://en.wikipedia.org/wiki/Professional_football>  American football
<http://en.wikipedia.org/wiki/American_football>  league <http://en.wikipedia.org/wiki/Sports_league>  in the world, with 20
teams from across the USA battling it out to become crowned NFL Champions.

Robin Auld, sales and marketing director of Domino’s Pizza, said: “We’re always looking for good pizza eating occasions – and pizza and NFL are a
natural combination.”

The deal was negotiated by BLM and the creative – featuring pizza boxes to illustrate sporting references – was developed by Leicester-based
agency BIG.

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